|Notice from National Quartermaster General
All Department Officers (Please share this information with your Post and
request your cooperation in addressing an ongoing matter regarding the use of
the VFW trademarked name, emblems, and logos.
Sections 801-805 of the VFW By-Laws, the VFW Logo is trademarked and owned by
VFW National Headquarters. No Member, Post, District, County Council or
Department has authority to grant the right to manufacture, reproduce or deal
in items bearing the name, and/or emblem of the Veterans of Foreign Wars of the
United States, without the written consent of the Quartermaster
General. (This applies to eight additional trademarks to include VFW
Auxiliary, Buddy Poppy, Voice of Democracy and Patriot’s Pen.)
is the duty of the officers at all levels to enforce the laws and usages of the
organization, to include proper usage and protection of the name and emblems.
Please refer to the Manual of Procedure Sec 218, 418, 518, Officers: Duties
VFW STORE and its LICENSED VENDORS are the only authorized sources to
use the VFW name and Cross of Malta on apparel, caps and other merchandise.
Your first line of contact for merchandise is the VFW Store, 1-800-821-2606.
There is a Custom Consultant on staff that can assist with quantity, custom
items that are not in the catalog. If the VFW Store is unable to assist,
you may request authorization to use a third party vendor from the
Manufacturing and selling of
unauthorized products is not only in violation of the VFW By-Laws and Manual of
Procedure, but it is also a federal offense. And, it impacts our ability
to serve our nation's veterans, military service members and their families by
taking resources from the National Organization and each Department and putting
it directly in the offending commercial vendor’s pockets. When you purchase
through the VFW Store all the money stays in the organization; a portion is
rebated back to the Departments and the rest is used for programs that further
the mission of the VFW.
There may be times when the VFW Store
cannot produce the merchandise requested. There may also be times the
logo use is requested to be used in written communications through (or in
partnership with) another organization or business. In these cases,
authorization should be requested of the Quartermaster General by emailing the
Authorization Request form to firstname.lastname@example.org.
Department and Posts may continue to
use the VFW name, logos, or emblems for printed or digital use for their own communications.
Current logos for non-commercial use may be obtained from the VFW
Communications Department by emailing Communications@vfw.org.
are some helpful contacts:
and Licensed Vendors: http://www.vfwstore.org/category/more/partnersandlicensedvendors?Action=SkipLogin
Store Custom Consultant: Kim Winston, email@example.com
Authorization to use the logo: https://www.vfw.org/-/media/vfwsite/files/my_vfw/training-and-support/member-and-officer-training/use-of-name-and-logo-authorization-form.pdf?la=en
Email completed request to firstname.lastname@example.org,
Contact for follow up: Megan Kramer, 816-968-1141.
you are aware of unauthorized use of our trademarks, contact Judy McNeel at email@example.com or 816-968-1131, so that we
may take appropriate action.
you for helping to protect our valuable name, logos, and emblems.
of Foreign Wars
406 W. 34thStreet